Fresh Toasts Smell of Happiness

It has been scientifically proved that the smell of fried bread brings back happy memories. Surveys show that 49% of people, when smelling hot toasts, hark back to remembrances of home and childhood.

It’s the well-known Proust effect in action, when a smell makes memories come alive. The smell and taste of toasts is associated with reminiscences of family life, safety and solace, times spend with your nearest and dearest.